Thursday, December 18, 2008

SWAY: The Irresistible Pull of Irrational Behavior

Image by turtlemom4bacon via FlickrFor a long time we tried to force people think and act in a logical rational manner but it is becoming very clear that humans are anything but rational creatures. We use rational/logical thought processes to plan, design and construct things but we ourselves are not rational beings.

The work in behavioral Economics/finance shows the irrational side in human decision making.

Why we are attracted to irrational behavior? The question is answered by Ori Brafman and Rom Brafman in this video.

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