Click on image for a clear view
- reptilian brain
- limbic sytem
- neocortex
http://www.ezls.fb12.uni-siegen.de/mkroedel/paul_maclean.html
This knowledge of brain functions is essential for designing effective teaching methods. In fact most of the teachers are intuitively aware of this. They know that there is short term learning and there is deep learning that involves the whole brain or at least involve the limbic system and the neocortex.
The marketers are already using this knowledge . The PBS did an entire show called "The Persuaders" that included the interviews of some of the best Marketers like Dr. Clotaire Rapaille a child Psychiatrist turned Marketer.
You can watch his video interview by clicking at the menu item "Watch Online" as shown in the clip below on Dr. Clotaire Rapaille interview page on the PBS website and choosing the fourth video titled "The Science of Selling" within the popped up window.
You can watch his video interview by clicking at the menu item "Watch Online" as shown in the clip below on Dr. Clotaire Rapaille interview page on the PBS website and choosing the fourth video titled "The Science of Selling" within the popped up window.
clipped from www.pbs.org
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Our primal nature is the boss of the self. It overrides all the thoughtful and deliberate decision making by neocortex if there is a conflict between the limbic system and the cortex. The limbic system make us do things that satisfy our base nature. It is also responsible for our physical survival.
We are not rational beings as logical positivists would make us believe but closer to rationalizing beings who use reason to justify our actions that really are instigated and controlled by the limbic and reptilian parts of our brain.
We are not rational beings as logical positivists would make us believe but closer to rationalizing beings who use reason to justify our actions that really are instigated and controlled by the limbic and reptilian parts of our brain.
6 comments:
Hi Javed,
Great blog, and great posts recently - nice to see someone out there who's interested in the brain, learning, and technology.
Probably the most serious misconception about brain evolution is that theories of evolutionary change are necessarily highly speculative (Striedter, 1998). Direct observation of the process of brain evolution is usually not possible, but objective criteria for evaluating theories do exist. While nearly everyone seems to have a theory, not all theories are equally well informed, i think.
Oleg
Triune theory is simplified intrepretation of the avaialable data. Jan Pankesapp's book affective neuroscience makes a good case for it by comparing the brain structure from different species. Brain does act in bi mode that is thought processes and emotional/motivation are localilized in two separate part of the brain. Thought and language is in the upper part and emotion/motivation in the lower most primitive part. There is constant talking between all parts of the brain but let us say amygdala the tiny part of the brain that controls most of the fear response.
Here is a book that goes over some of this
http://tinyurl.com/6mkea8
Cognitive realm that is mostly upper brain is useful as long as it is supported by the lower brain that is emotion/motivation. In case of conflict it is the lower brain that takes over to decide whether to fight or flight.
It may be oversimplification but largely that is what is happening inside the brain.
By the way scientist do not like engineers because engineers simplify science to find the dominant pattern and then use it to design some device that does something useful.
That's Jaak Panksepp you're talking about, I believe. His book, Affective Neuroscience, is excellent.
I have read the book by Jaak Panksepp on affective neuroscience. It is really a good book to read to get away from pure cognitive neuroscience side of things.
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