Dr. Medina uses his expertise and experience he has acquired over the years from his research work in molecular biology dealing with brain's functioning to formulate 12 cardinal rules to succeed in work, school and at home . The rules are:
EXERCISE | Rule #1: Exercise boosts brain power.These rules reinforce the existing common sense rules of good living like exercising, sleeping well and reducing the stress. Some of these rules can act as guidelines for developing successful elearning modules like rule#10.
Evolution SURVIVAL | Rule #2: The human brain evolved, too.
WIRING | Rule #3: Every brain is wired differently.
ATTENTION | Rule #4: We don't pay attention to boring things.
SHORT-TERM MEMORY | Rule #5: Repeat to remember.
LONG-TERM MEMORY | Rule #6: Remember to repeat.
SLEEP | Rule #7: Sleep well, think well.
STRESS | Rule #8: Stressed brains don't learn the same way.
SENSORY INTEGRATION | Rule #9: Stimulate more of the senses.
VISION | Rule #10: Vision trumps all other senses.
GENDER | Rule #11: Male and female brains are different.
EXPLORATION | Rule #12: We are powerful and natural explorers.
Here is a beautiful slide presentation emphasizing these rules.
His talk at Google